Harley-Davidson Strategy
As evidenced by recent market trends, Harley-Davidson must explore new business models in order to maintain their growth as a company. I was involved identifying breakthrough growth opportunities for Harley that would generate scalable and sustainable demand outside of the core business through my design strategy course.
Ultimately, my group's goal was to create an ecosystem that satisfied users' underlying needs and desires. By accommodating the needs of a new market for Harley, our strategy aimed to ensure consistent, long-term growth.
Skills Developed:
Applying learnings from analogous user situations to new problems, building a cohesive ecosystem of solutions, crafting solutions that are desirable, viable and feasible
My Role:
Leading my team, interviewing, synthesis, project planning
Project Duration:
March 2017 - June 2017
Team Members:
Hua Chin, Sheila Lo, Sasha Mitts, Sanjana Srinivasan
